Horus 3 min read
What is Horus?
Horus is a communications intelligence tool for PR, communications, and marketing teams. It brings media monitoring, reporter research, daily briefings, and coverage reports into one workspace. You can read the news yourself or ask a connected AI agent to investigate it with you.
We built Horus for the work that happens before someone writes a pitch. Who has been covering this? What do they care about? Do we have anything to add?
A place to read the news
Most PR teams already have plenty to read. The trouble is keeping track of it across clients, publications, and colleagues.
Horus's coverage feed brings followed sources and client mentions together. You can read an article, save it, or add it to a report from the same view. It works on a phone, too, so catching up doesn't have to wait until you're back at your desk.
The coverage feed keeps the story, source, and next action together. View full size ↗
The Watcher Archive contains more than 300,000 stories. New coverage arrives as supported sources publish and sync. If a publication you need is missing, you can add it yourself. That includes specialist sites and newsletters with accessible feeds; you don't have to wait for us to decide they're important.
Research that goes past the beat label
“Covers AI” tells you very little. One reporter investigates lab governance. Another writes about the cost of enterprise deployments. A third reviews tools for developers. Each needs a different story.
Horus's AI-assisted reporter profiles describe recurring interests, angles, companies covered, and pitch criteria. They draw on stored coverage, with supporting stories available to inspect. You can use a profile to get oriented, then read the work that matters to your pitch.
A reporter profile separates broad beats from the angles that recur in their work. View full size ↗
This is especially useful in tech, where a broad category can hide several unrelated beats. A database search can tell you who has mentioned a company. The next question is why they wrote about it.
Brief the team and report to the client
Pulse produces weekday briefings around clients and topics. Reports let you collect coverage, arrange the stories, and share a read-only link or HTML export. AI Tracking checks whether a company appears in answers to the queries you choose.
You can use Horus alongside an existing media database. It doesn't send pitches or manage contact relationships. Its job is to help you understand the coverage and prepare work you can share.
Bring your agent
Connected agents can search the Archive, read available stories, inspect reporter profiles, and retrieve client coverage and briefings. Ask for a shortlist, challenge a recommendation, or investigate a different angle without rebuilding the research each time.
Marina Temkin · TechCrunch. She covered Empirik’s $21M launch to predict outages. Offer the funding details and a customer who can explain which engineering problem your product solves.
Maria Deutscher · SiliconANGLE. Her coverage of Callosum’s funding connects AI infrastructure with cost and performance. Lead with a measured improvement and a technical explanation she can examine.
For a concrete example, see how Horus works with ChatGPT.