Comparisons
Horus vs. Muck Rack: which is better for your PR team?
Compare reporter research, AI workflows, and media-relations tools, with a quick guide to Muck Rack pricing.
Horus blog
Better research. Better pitches.
AI & research
Why do I need Horus if I have ChatGPT?
Where an assistant helps, where its research can fall short, and what a shared corpus of coverage adds.
Inside Horus
What is Horus?
A workspace to follow the news, understand reporters, and turn coverage into your next communications decision.
Comparisons
Horus vs. Meltwater: broad monitoring or focused research?
Where each platform fits, what agent access means, and the annual contract range buyers can expect from Meltwater.
Media relations
How to research a reporter before you pitch
Read for patterns, write a clear reason for the fit, and find the objections before you draft the email.
Media relations
How to find the right newsletters, podcasts, and Substacks
Build a list around the audience and editorial format, then follow the specialist sources your client needs.
Strategy
Newsjacking: how to know when you have something to add
Three questions to test a breaking-news opportunity before you offer a quote or rush out a pitch.
Reporting
How to build a coverage report your client will read
Choose the stories that matter, explain what they show, and share a report that leads to a useful decision.